Your pathway to success starts here.
Route 2 Market is a tight-knit team of well-networked and road-tested Food & Beverage experts specializing in small to mid-size chains.
With an emphasis on hospitality marketing, operations, & training, R2M provides flexible end-to-end solutions that enable organizations/individuals to meet their objectives by delivering the best possible service at an affordable rate.
R2M has strong relationships with national/regional spirits, wine and beer suppliers and distributors. We excel at helping you close the gap between your suppliers and provide programming to maximize support and create the highest return on each client’s investment.
R2M supports any size initiative from project work to filling vacated positions while providing exemplary services remotely.
Our on-premise programs deliver.
As an adult beverage marketing agency, our seasoned on-premise specialists act as a natural extension of your in-house marketing/operations teams—providing operational support, comprehensive beverage audits, menu & drink recipe development, creative, cost & pricing analysis, training and more:
Create marketing calendars and programs specific to client’s brand
Partner with major beverage suppliers to develop cutting-edge beverage/marketing strategies
Work with vendor partners to garner beverage marketing support for various beverage- merchandising initiatives including drink menu vehicles and in-restaurant promotions
Create new menu formats designed to highlight signature products and increase overall sales
Develop, train, and roll out drink menus and platforms that lead to increased beverage sales
Implement Local Store Marketing initiatives that drive traffic and sales at the restaurant level
Don’t just raise the bar, elevate your brand.
A true value-added, one-stop-shop for your Food & Beverage programs, we deliver compelling, perception-shifting strategic campaigns designed to turn heads, entice repeat visits and strengthen bottom-line profitability.
We work cohesively and diligently to enhance your brand presence, improve customer perception and, most importantly, drive business through your doors.
Food & Beverage creative services. Reimagined.
From start to finish, Route 2 Market provides the expertise and resources you need to launch results-oriented, ROI-driven creative executions.
All in house. All on budget. All of the time.
Some people might say that we’re breaking all the rules.
But to us, we’re simply changing the game.
Our Services
Beverage Development
Vendor Partner Management & Supervision
Menu Strategy & Development (beverage focused)
Special Event/Beverage Programming
Marketing Calendar Development & Execution
Local Store Marketing tactics
Pricing Analysis
Rollout & Training Support Materials
Brand Positioning & Development
Social Media Strategy Creation/Implementation
Digital Marketing Development
Print, TV, Video, Radio and Outdoor Production
Product/Lifestyle Photography and Videography
And much more…
Meet the original influencers.
With more than 125 combined years of hospitality expertise, our team members are among the innovators who effectively shaped today’s thriving Food & Beverage industry. We endeavor to deliver collaborative ideas that inspire breakthrough creative and ignite breathtaking change.
Randy Steinbrenner
40+ years of industry experience, 20+ in casual dining
Randy is a results-oriented leader with proven success providing strategic marketing vision, corporate branding, beverage program leadership and multi-million-dollar advertising plan management. Randy’s roots are based in restaurant operations which separates him from many restaurant marketers.
President, F&B World Consulting
Founded in 2008, F&B is a marketing agency specializing in the hospitality industry.
Director of Marketing, Bar & Beverage, TGIFridays
Responsible for the development and implementation of beverage promotional strategies to better leverage suppliers and effectively increase beverage sales at the national, regional and local level. Managed all beverage initiatives including drink ideation, sourcing, marketing and implementation leading to increased beverage sales and mix.
Vice President of Marketing, Fox & Hound/Chammps Restaurant Group
Responsible for developing and driving marketing/brand strategies as well as handling all beverage initiatives.
Vice President of Sales & Marketing, Boston’s Restaurant & Sports Bar
Responsible for the day-to-day management of the marketing function including the national marketing calendar, the food and beverage pipeline, and local restaurant marketing.
Vice President of Marketing, Tony Roma’s
Senior Manager, Bar/Marketing/Implementation, Applebee’s International
Troy Woodrow
30+ years of industry experience
Troy is an experienced spirits consultant who has been behind beverage branding and development for a number of major brands. He has relationships with Walmart, Sam’s Club, Costco, Kroger, Walgreens, Safeway, 7 Eleven, Meijer, CVS, Applebee’s, Darden, Brinker, etc.
With both on- and off-premise national account experience, Troy has held senior management roles with large food and beverage companies including Borden where he ran the private label division and ConAgra where he held various high-profile positions.
Co-Founder, Launchpad Liquor
Focuses on helping start-up Alcoholic Beverage Brands with development, sales, and marketing strategies so they can have a solid foundation to take their brand to market
Vice President of National Accounts, RumChata
One of the top cream liqueurs on the market, Troy helped take the brand to 600,000 cases in four years as the second hire of the company.
Vice President of Sales, Major Peters’ Cocktail Mixes
Under Troy’s leadership, the company grew from 100,000 cases to 800,000 cases in seven years.
Dan Desimone
30+ years of industry experience
Beginning his career as a successful manager with E and J Gallo Winery, Dan is a seasoned industry vet and successful entrepreneur specializing in spirits, wine, RTDs, non-alcoholic beverages and food products. He is a highly regarded and trusted professional in the Food & Beverage industry and has assisted in the growth of numerous brands nationally.
Founder & Managing Partner, Speciality Focus
Concentration of on- and off-premise sales into big box, retail liquor, independent liquor and restaurants of all types.
Division Vice President, Marie Brizard Wine and Spirits
During his tenure, Dan increased business by 8%, cut spending and increased profits by more than four million dollars in 14 markets in states from Maine to Florida.
Division Sales Manager, Zonin USA
Dan handled all activities in the North East and Mid Atlantic for 12 different Italian owed wineries. While there, he increased business by 355% or eight million dollars. His chain focus was with Walmart, Publix, Target, BJ’s, Wegman’s, Costco, Walmart, Sam’s, Walgreen’s, Winn Dixie, ABC Liquor and Alliance Group.
Beverage Executive
Working as a broker, Dan represented wines, spirits, non-alcoholic beverages and POS in the entire USA—landing contracts with Subway, Coke, Live Nation, numerous casinos, MLB, NFL, NBA, NHL and a variety of accounts and distributors.
Paul Brown
25+ years of industry experience
Combining creative marketing ideas with sound beverage operations, Paul has created highly successful food and beverage programs and promotions throughout his career.
Paul got his beverage start in the craft beer business where he ran breweries and created and launched successful new products. He eventually left the craft beer industry to focus on the hospitality side of the Food and Beverage business.
Beverage Director, The Resort at Paws Up
Paul utilized his beverage expertise at Montana’s premiere luxury ranch resort—a worldwide destination for clamping, fine cuisine and outdoor adventures.
National Beverage Manager, Front Burner Brands & The Melting Pot Restaurants
In his 9+ years at Front Burner, Paul led a resurgence of their beverage programs and gathered in multiple awards for beverage excellence. This includes 3 Vibe Awards, a Menu Master’s Award and the Cheers Magazine, Beverage Program of the year.
Contributing Editor, Cheers Magazine
Co-Author of Pillars of Success, a best-selling book with Jack Canfield
Food and Beverage Controller/Beverage Director, Sheraton Sand Key Resort